Case study • PHP
e-TOLL Transmobil — landing page
The site for Transmobil's KAS-accredited e-TOLL devices (ZSL/OBU) — end-to-end SEO, performance and security-header work; traffic roughly tripled.
Business need
Transmobil sells KAS-accredited ZSL and OBU devices for the Polish e-TOLL road-toll system, but the product site — with sections on the system, products, a blog and contact — ranked poorly and needed a technical clean-up.
My responsibility
I ran the technical side of the site end to end: SEO, performance, security, and the store integration.
Delivered solution
SEO from the ground up: unique meta titles and descriptions (30–60 characters), schema.org fixes for products and articles with ISO 8601 dates, a sitemap, canonicals, 301 redirects, a phantom-404 fix and image alts. Performance was driven with Google PageSpeed/Lighthouse via better image compression and resolution, topped with HSTS, X-Content-Type-Options and X-Frame-Options headers and a store integration.
Project outcome
Within a few months traffic roughly tripled, and the site went from a technically neglected landing page to a fast, well-structured product site.
Project context
From a business need to a working solution
Transmobil sells KAS-accredited ZSL and OBU devices for the Polish e-TOLL road-toll system, but the product site — with sections on the system, products, a blog and contact — ranked poorly and needed a technical clean-up.
My role
I ran the technical side of the site end to end: SEO, performance, security, and the store integration.
Solution
Technology built around a real process
SEO from the ground up: unique meta titles and descriptions (30–60 characters), schema.org fixes for products and articles with ISO 8601 dates, a sitemap, canonicals, 301 redirects, a phantom-404 fix and image alts. Performance was driven with Google PageSpeed/Lighthouse via better image compression and resolution, topped with HSTS, X-Content-Type-Options and X-Frame-Options headers and a store integration.
Technology
A stack selected for the project requirements
The technical layer was selected to keep the solution fast, maintainable and well integrated with the existing environment.
- PHP
- JavaScript
- HTML/CSS
- schema.org
Outcome
Within a few months traffic roughly tripled, and the site went from a technically neglected landing page to a fast, well-structured product site.
Gallery
The project in practice
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